Pretty Labels and Jaime Oliver's New Food Collection

I confess, I judge foods and books by their cover.  When I go to the wine store I often pick a bottle with the best label.  I even found myself picking a face wash based on the packaging the other day and I was ashamed at myself.  Maybe its being in the design industry or maybe it's because my mother and grandmother also loved beautiful things.  Either way, I admit, I buy based on appearance much of the time.  I'll try to get better but I have to share with you first some packaging that captured me recently.

Jaime Oliver recently came out with his own food line.  You can buy his beautifully labeled goods at his online store or at Williams Sonoma.  I can't help but imagine how cute these would look in my open pantry (we don't actually have a pantry, it is more or less a glorified book shelf).
1. Seville Orange Marmalade 2. Raspberry Jam 3. Spicy Mustard 4. Handcrafted Mayonnaise

I love the scratch font on the labels.  Major props (do people still say that?) on that.

Maybe sometime soon, I'll make my own labels.  My friend Joy, who has a local Vegan blog and also loves to cook, recently handed me a beautiful package of homemade vegan caramels with her own fun label on them.  Maybe she can help me create something fabulous.